Kotler, Philip (1999), Kotler on Marketing: How to Create, Win, and Dominate Markets. New York, NY: Free Press. Tybout, Alice and Bobby Calder (2010), Kellog on Marketing. New York, NY: John Wiley & Sons. стратегийн маркетингийн удирдлага 9 дэх хэвлэл - Download as a PDF or view online for free.
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