Around 90% of the nearly Rs 300-crore Maya Appliances' turnover comes from the juicer-mixer-grinder segment, a Rs 1,000-crore market, in which Preethi claims to have a 25% share (30% in value terms). With an annual sales volume of 1.3 million units, the kitchen appliance manufacturer is the largest selling mixer-grinder brand in the country.
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